This week’s career readiness topic is the elevator pitch. This 30-45 second branding mechanism is used in both social and professional settings, whether to provide you with direct benefit or the organization you represent.

Depending on the situation, the elevator pitch is used to brand yourself or your organization to inspire deeper conversation. And, if all goes well, the conversation signals a strong relationship.

We’ll discuss what an elevator pitch is, when and where it’s used, and tips to appealing pitches at 4:00pm PST this Wednesday, February 3. Watch the following video to learn key tips. While you’re watching, write notes and jot down questions to ask during the open conversation.